LOY. AGENCY
EMBEDDING BRANDS IN CULTURE
LOY. Agency amplifies brand stories with relevant voices from sports and entertainment – to create a genuine connection with audiences.
Thanks to our network and our in-depth expertise in talent relations, brand storytelling and strategic concept development, we translate brand values into cultural experiences that move people and make brands unforgettable.
We bring brands together with the matching cultural voices — artists, athletes and creatives who truly fit. Not for attention, but for partnerships that feel credible and last.
We help brands find their place in culture. Through strategic thinking and curated collaborations, we turn visibility into relevance.
We create cultural experiences people want to engage with. Experiences that move beyond campaigns and live on through genuine resonance.
We stand with artists in meaningful brand collaborations. We protect creative integrity and strengthen their positioning.
“LOY. Agency enabled TUI to redefine the way travel is told – not as a product, but as a cultural experience. The collaboration with Bligg became a benchmark for meaningful storytelling: relevant, emotional and deeply connected to people.”
“LOY. Agency understands what it takes for an artist to truly feel seen. It’s not about reach, it’s about resonance. LOY. translates worlds – between art and brand, emotion and strategy – creating space where something real can emerge.”
“LOY. Agency knows how to translate brands into culture. The collaboration was strategic, focused and built on impact. Together with Fabio Landert, the partnership merged humour, attitude and authenticity – going far beyond a conventional campaign.”
