What does LOY. Agency do?
We create culturally relevant brand collaborations. With our network and strategic expertise, we connect brands with talents and turn brand values into stories, experiences and impact that resonate beyond campaigns.
How is LOY. Agency different from other agencies?
We think in cultural movements, not campaigns. Thanks to our dual perspective from brand and artist worlds, we create credible partnerships trusted by leading voices in sport and entertainment.
Who does LOY. Agency work with?
We collaborate with brands seeking relevance and authenticity, and with talents from the world of sports and entertainment who want to bring their creative vision to life. Our work connects both sides through shared values and meaningful storytelling.
At which stage should we involve LOY. Agency?
Ideally early in the process. We support from strategic development to cultural activation, ensuring that concepts, collaborations and narratives are built on relevance, credibility and long-term impact.
Which brands has LOY. Agency worked with?
LOY. Agency has collaborated with brands including VISA, Swarovski, On, TUI, Swisscom, Red Bull, BMW, Zermatt Tourismus, ZSC Lions and Möhl.
Which talents does LOY. Agency represent?
LOY. Agency represents artists and creators including Bligg, EAZ, Fabio Landert and Artan, spanning music, comedy and content.
Who founded LOY. Agency?
LOY. Agency was founded in 2018 by Lara Bliggensdorfer, who brings over 15 years of experience across music, culture and brand strategy.
What results has LOY. Agency achieved for clients?
LOY. Agency's campaigns regularly achieve strong organic reach. The ‘Shorley Reloaded x Fabio Landert’ campaign for Möhl, featuring Mountain Bike World Champion Alessandra Keller, generated over 700,000 organic views on Instagram across a three-part social series, with the lead reel alone reaching more than 500,000 organic views.
