LOY. AGENCY
EMBEDDING BRANDS IN CULTURE
What started as a personal challenge evolved into a multi-month content and tour partnership: Peak Punk accompanies comedian Fabio Landert on his journey from the first training session to the Zurich Marathon 2026. A collaboration that shows how authentic storytelling and real-life integration can organically build brand relevance.
– Partnership Strategy & Matchmaking
– Creative Consulting & Story Development
– Campaign Management
– Content & Channel Integration
– Tour Partnership & Live Activation
– Cultural Positioning
In March 2025, Fabio Landert set himself a clear goal: to run the Zurich Marathon 2026 and share the entire journey openly with his community. No script, no staging – just an honest process with highs and lows. LOY. Agency identified the potential of this story early on and secured Peak Punk as the ideal partner. A brand with a no-bullshit mindset, perfectly aligned with real performance and authenticity.
LOY. Agency brought brand and creator together and guided the partnership strategically and creatively over several months – not as a traditional agency, but as a sparring partner on eye level.
At the core were six reels documenting the marathon journey, each generating between 100,000 and 300,000 organic views. The final marathon content delivered standout engagement once again.
Under the claim F*** 42,195, the story was further amplified across Peak Punk’s own channels, including newsletters and product-driven promotions that actively involved the community.
To deepen the collaboration, Peak Punk also became the presenting partner of Fabio’s sold-out spring tour Die verbotene Frucht. More than 10,000 people were reached live through sampling, flyers and on-site brand presence.
A key element: the Peak Punk bottle as a fixed part of Fabio’s stage setup. This made the brand a natural part of the content, appearing consistently in the widely distributed show reels reaching millions.
This collaboration demonstrates how strong brand impact is created: not through traditional campaign mechanics, but through proximity, relevance and deep integration into a creator’s world.
Peak Punk didn’t just appear in the story – it became part of it.
The result is a partnership with strong organic reach, credible perception and lasting brand awareness – driven by a community that followed the journey from day one.
A case that reflects how LOY. Agency works: strategic, culture-driven and built on real collaboration between brand and talent.
